Our society is made by ourselves. The process when it was made originates with the appearance of men.
With his development started forming language which helps us to share information, habits, skills, experience with each other. With each era society was growing. Nowadays it goes hand in hand with technology and now society is well-developed and so closely associated with the various institutions that it is impossible to understand it without science called sociology. Sociology makes us know how man or groups interacting together. People who study the science help us to understand the structure, functions, signs of society in their scientific works or books. One of those people who focusing on crisis communication is Berger.
Crisis Communication
In his own book translated for scholars by Heide Berger gave such a thing as a crisis communication.
Since the beginning of human being we face with stable increasing amount of risk in modern society. Everyday we learn through the media about more and more human made crises. For example Heide gives to us bankruptcy of the American world’s leading electricity companies Enron. According to Heide this accident largely is a result of poorly established communication between organisation and its publics. So, it is very important to manage and hold good relations with society. I think, that this is only the one way which can resolve crisis situation. Because by two-way communication with public the organisation can: firstly, foresee possibility of crisis and secondly to take all possible steps for crisis development stop. But even if crisis began and gaining momentum companies do not get along without crisis communication.
Institutions
Heide also talks in his article about institutions. All institutions can exist or made only for 2 factors: institution need and support in society and availability of funds and resources for creation and support. For example, you can't build church if you don't have money. And also there is no sense to build a mosque in a place where all believers are Buddhists. Moreover institutions can be made for society regulation. They making rules and norms that control our actions. One of these institutions - police. The duties of the police are to ensure that laws and regulations are complied with and to take the necessary steps to prevent crime. So, if in society is no more crimes, there will be no need for a institution called police and finally it will stop to exist.
